OpenAI is planning to present its text-to-video generator, Sora, to Hollywood executives in Los Angeles next week. The company aims to forge partnerships and increase awareness of Sora among filmmakers. Despite Sora's official release being scheduled for later in the year, some high-profile directors and actors have already been granted access to the technology.
Lefty
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OpenAI is pitching Sora to Hollywood
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Discussion (3)
This was to be expected. OpenAI wants to start getting adoption from large studios to prove its legitimacy, and begin milking these large budget pictures.
Appealing to studio executives, sure, but at the end of the day it needs to also be compelling for the actual creatives making the projects and the consumers who watch it.
I think it could be interesting for filmmakers if they could fine tune the models to match their aesthetic. I am skeptical a one size fits all generic model would actually fit the needs for most films and stories.
That aside, I do think for B-roll such as for news segments or anything else that's low effort stock could be a viable use case.
Related:
Sam Altman is trying to convince Hollywood that Sora won't destroy the movie business [0]
[0]businessinsider.com/sam-altman-ope...