How ‘Skibidi Toilet’ became one of the most valuable franchises in Hollywood

"Skibidi Toilet," a YouTube series by Alexey Gerasimov, has become a significant franchise. It tells a dystopian story of toilets with human heads battling people with CCTV cameras and other electronic heads. With over 65 billion views, it's now being adapted into a TV show and movie by Michael Bay and Invisible Narratives. The franchise is expanding into toys, bedding, and video game integrations, particularly targeting Gen Alpha. The project's success is seen as a potential new business model for Hollywood, leveraging organic YouTube growth and strategic marketing to build a multi-platform entertainment empire.