Hollywood Studios Throw Support Behind SAG-AFTRA Bill Regulating AI Digital Replicas

Hollywood studios and SAG-AFTRA support the NO FAKES Act, a bipartisan Senate bill to regulate AI digital replicas. Sponsored by Senators Chris Coons, Marsha Blackburn, Amy Klobuchar, and Thom Tillis, the bill aims to protect performers from unauthorized AI-generated replicas while safeguarding First Amendment rights. The Motion Picture Association, initially concerned about potential free speech violations, now supports the bill due to added protections for biographical works and satire. SAG-AFTRA has advocated for such legislation to prevent misuse of performers' voices and likenesses without consent.