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imdreaming
imdreaming

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Roblox paid out $741 million to its community of creators in 2023

  • Roblox paid out a record-breaking $741 million to its community of creators in 2023, marking a 19% increase from the previous year.
  • Over 12,000 developers exchanged Robux for real-world currency, with 100 of them earning at least $1 million in sales and nine developers making over $10 million in yearly sales.
  • Roblox is becoming an attractive platform for brands aiming to access the metaverse and connect with its predominantly young audience, with high-profile creators and companies like Hilton and Lionsgate launching branded experiences on the platform.

Discussion (3)

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nirmeout profile image
Nir

Wait wait wait…. Am I reading this correctly? 🤯 had no idea it was this much of a thriving economy.

Specifically this is incredible:

100 of them earning at least $1 million in sales and nine developers making over $10 million in yearly sales

I kind of want to try playing now.

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grant profile image
Grant

each time i see roblox devs earning so much money it makes me want to make a roblox game, then i realize i don't have any fun ideas for games lmao

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cherri profile image
Cherri

Roblox is the true metaverse. I hope they continue to dominate this area and physical manufacturers of headsets beg to plug into it.