Roblox paid out a record-breaking $741 million to its community of creators in 2023, marking a 19% increase from the previous year.
Over 12,000 developers exchanged Robux for real-world currency, with 100 of them earning at least $1 million in sales and nine developers making over $10 million in yearly sales.
Roblox is becoming an attractive platform for brands aiming to access the metaverse and connect with its predominantly young audience, with high-profile creators and companies like Hilton and Lionsgate launching branded experiences on the platform.
Discussion (3)
Wait wait wait…. Am I reading this correctly? 🤯 had no idea it was this much of a thriving economy.
Specifically this is incredible:
I kind of want to try playing now.
each time i see roblox devs earning so much money it makes me want to make a roblox game, then i realize i don't have any fun ideas for games lmao
Roblox is the true metaverse. I hope they continue to dominate this area and physical manufacturers of headsets beg to plug into it.