Despite the satirical tone, Bevan’s core message is that chasing audience growth in today’s internet culture is a losing game, driven by algorithms and luck rather than creativity or meaningful engagement. Instead of pandering to the masses, he encourages creators to reject this pressure, create for fun, and embrace the possibility of not monetizing their work. Ultimately, Bevan argues for a shift away from the relentless focus on growth and towards authenticity and personal satisfaction in content creation.
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Discussion (2)
Creativity shouldnt be measured by how many eyes see it. Algorithms turn art into a popularity contest, and that cheapens the entire process.
haha!
everyone is obsessed with growth, but it’s like we're all trying to win the internet lottery. It’s way better to just make stuff you actually care about and find people who vibe with that.
I used to try to game the system, and it just sucked all the joy out of making stuff