MrBeast's latest video, "7 Days Exploring An Underground City," is underperforming compared to his usual releases. In its first 48 hours, it reached 46 million views, which is significant but lower than his recent videos and below the expected norm by about 10 million views. The video features MrBeast and familiar YouTube personalities like iShowSpeed and Logan Paul exploring a Romanian cave and promoting their respective brands.
Several factors could be contributing to this dip in views. MrBeast's brand has been under scrutiny due to recent controversies. His collaborator Ava Tyson left amid allegations of misconduct, and his Amazon reality show "Beast Games" has faced accusations of poor working conditions, culminating in a class-action lawsuit filed by female contestants over allegations of harassment. Additionally, some fans feel his content has become overly commercialized, with frequent promotions for products like Feastables and Lunchly, which may be impacting engagement.
While this video may simply be an outlier in terms of performance, it also hints at possible brand fatigue as MrBeast’s controversies pile up and his content evolves.
Discussion (3)
For me, the branding is definitely a big part of the issue. I used to love his videos, but now it feels like he’s just selling Feastables or whatever else he’s working on.
To be clear, it’s totally fine to do that, just for me it’s tiring.
I think it doesn’t help that his style has many (albeit successful) copycats who may be contributing to that style of video feeling played out or unappealing.
Maybe people are just tired of him in general?
MrBeast’s been around for a while, and with the controversies lately, it’s possible fans are feeling a bit burned out.