Sticker Mule faced significant backlash after co-founder Anthony Constantino sent an email to customers condemning political hate against Trump supporters and promoting a sale on T-shirts. Many creators and customers were upset by the unsolicited political message, feeling it was inappropriate and condescending. As a result, the company lost around 20,000 Instagram followers, and some long-time customers vowed to take their business elsewhere. Competitors, like Sticker Giant, used the opportunity to highlight their own commitment to inclusivity and free speech without hate. Creators need to be aware of the potential negative impact of mixing political views with business communications.
DrDeception
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Sticker Mule customers revolt over founder’s emails
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Discussion (3)
Not sure why a company feels the need to disclose any political views to their customers
This is an incredibly weird strategy to sell T-shirts and stickers.
They could of said literally nothing..