Procreate, a popular iPad illustration app, has committed to not incorporating generative AI tools into its products, a stance that has garnered widespread approval from digital creatives. Procreate CEO James Cuda publicly expressed concerns over the negative impact generative AI has on the creative industry, particularly how AI models are trained on artists' work without consent or compensation and how this could lead to fewer job opportunities for artists. The company emphasized that while they see value in machine learning, they believe the current direction of generative AI is harmful. This move contrasts with other companies, like Adobe, which have faced criticism from artists despite attempting ethical approaches to AI. Procreate's decision aligns with its user-friendly business model, which includes a one-time purchase fee rather than a subscription, further solidifying its favorable reputation among creatives.
Cherri
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"We're not going to be introducing any generative AI into our products" - Procreate CEO James Cuda
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Discussion (3)
I get the sentiment, but isn’t this a bit shortsighted? AI could offer tools that enhance creativity, not replace it. Imagine AI-assisted brushes or smart color palettes that adapt to your style. They could leverage AI in a non-exploitative way.
True, but the issue isn’t the potential of A, it’s how it’s being used. The fact that most AI models are trained on artists work without permission is what makes it unethical. Procreate is right to take a stand against that.
I’m all for innovation, but not at the cost of artists' livelihoods. Procreate’s decision is a win for the creative community. Let’s hope more companies follow their lead.