TikTok parent ByteDance became an e-book publisher. Now it’s ready to revive print media.

ByteDance, TikTok’s parent company, is expanding its publishing business by moving into print media with its firm, 8th Note Press. After initially publishing digital-only books in popular TikTok genres like “romantasy” and young adult fiction, 8th Note is partnering with indie firm Zando to publish 10-15 print books annually starting in 2025. This move is driven by the #BookTok community, which has revived interest in physical books. Fans of these TikTok-driven genres prefer to own physical copies, echoing a trend seen a decade ago with YouTube stars releasing books.