Predictions for Social Media in 2024

TLDR by platform:

Facebook

• More AI, more video
• Celebrity-influenced AI chatbots won’t work
• 3D Avatars
• AR glasses
• Messaging tools for business

Instagram

• More AI, more video
• The evolution of Threads
• AR shopping activations

X/Twitter

• Subscriptions
• “Everything app”
• Revamped verification
• News re-focus
• Sports integration
• Creator payments backlash
• Bankruptcy warning mid year

Pinterest

• IRL connection
• AR try on advances
• generative AI
• Virtual wardrobe
• 3D object creation in-stream

LinkedIn

• Generative AI for profiles, feed, job details
• Virtual events and video streams
• Improved career pathway mapping
• Improved candidate incentive prompts
• Broader ID verification
• Linking creator tools to career incentives

Tiktok

• In-stream shopping
• TikTok AI - generative clips, video translation, AI profiles
• Potential US ban

Snapchat

• Bigger push on Snapchat+
• DM ad products
• AR Spectacles
• Bitmoji character development
• Potential takeover target?