Shows that run for several hours are becoming more common

Ultra-long podcast episodes, popularized by hosts like Joe Rogan, are becoming more common, with episodes running from three to nine hours. Despite the dominance of short-form content, these extended conversations attract large audiences, as seen with Lex Fridman's nine-hour chat with Elon Musk and Steven Bartlett’s four-hour interview with Andrew Huberman. Podcasters claim that listeners consume the majority of these episodes, appreciating the deep, in-depth discussions.

Podcasters carefully edit content, ensuring that only the best moments are included. This long-form format provides an alternative to short-form media, offering more immersive experiences. As podcast consumption on TV screens increases, creators are enhancing production quality. These lengthy podcasts appeal to dedicated fans who enjoy relaxed, comprehensive conversations.

Not only do these lengthy episodes attract millions of views, but data shows that listeners are consuming the vast majority of the content, demonstrating a surprising appetite for in-depth, extended conversations.