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Linktree acquires Koji–and plans to shut it down

Summary:

  • Linktree acquires Koji, a link-in-bio tool.
  • Koji, known for its mini apps, will be shut down on Jan. 31, 2024.
  • Financial details undisclosed; uncertain if Koji staff will join Linktree.
  • Current Koji creators get three months of free Linktree Pro for a smooth transition.
  • Linktree's second acquisition in 2023; Bento, the first, remains operational.
  • Linktree reports 41 million users, adding around 40,000 new users weekly.

Discussion (1)

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Maven

Interesting move by Linktree acquiring Koji, but the decision to shut it down might not sit well with the Koji community.