The Engagement Is Better on Bluesky

Bluesky is emerging as a compelling platform for publishers, delivering significantly higher engagement and conversion rates compared to competitors like Threads. Notable examples include:

• The Boston Globe: Reports that traffic from Bluesky is three times greater than from Threads, with a 4.5-fold increase in conversions to paying digital subscribers.

• The Guardian: Observes that traffic from Bluesky is substantially higher than from Threads, with individual posts receiving over 18,000 engagements on Bluesky compared to just 105 on Threads.

• The New York Times: Experiences significantly higher engagement on Bluesky, even with a smaller official user base, indicating a shift in user activity away from other platforms.

• Open-source Web Development Community: Despite having only 6% of their follower count on Bluesky compared to X, the Vite 6.0 announcement garnered half the reposts and a third of the likes, with most interactions from open-source maintainers occurring on Bluesky.

• Democracy Docket: Notes a surge in traffic from Bluesky, leading to rapid growth in both free subscribers and paid members, while engagement from X declines and Threads remains less impactful.

These instances highlight Bluesky’s effectiveness in fostering meaningful engagement and driving conversions for publishers and content creators.