You can just do things

Jason Levin emphasizes the empowering notion that individuals have the agency to take action and create opportunities without waiting for permission or perfect conditions. He shares personal experiences, such as launching a “Memes-as-a-Service” offering with minimal preparation, to illustrate that significant achievements can stem from simply deciding to act. Levin highlights examples of others who have embraced this mindset, including a college student who built an app and secured an internship through a tweet, and an individual who added a feature to their app on a whim. He attributes the origin of the phrase to Pieter Levels, an indie hacker known for creating numerous solo software projects. Levin concludes by aligning this philosophy with other mantras like “Publish a buy button on the internet,” underscoring the idea that taking initiative is crucial for success.