Creators made $741 million on Roblox last year

In 2023, Roblox creators earned $741 million, with some individuals making up to $23 million each. To further boost these earnings, Roblox introduced new analytical tools: Economy and Funnel events. These tools help creators track in-game currency movement and pinpoint where players drop off in experiences, respectively. Additionally, the platform now tracks "qualified plays," offering insights into more engaging player interactions. These enhancements are expected to benefit both creators and brands, potentially making 2024 another record year for Roblox. Brands have already seen significant impact, with some campaigns equating to multimillion-dollar ad efforts.