Millions of creators make their significant others a big part of their content. So what happens when they break up?

Millions of content creators involve their significant others in their work, making breakups legally and financially complex. Without contracts, the person holding the camera often owns the content rights, leading to disputes over channel access and revenue. Many creators who start casually lack formal agreements, making asset division difficult after a breakup.

Many creators involve significant others in their content production as co-stars or behind-the-scenes contributors, which can lead to complicated legal entanglements over content ownership upon breakup. Creator attorney Jonathan Katz explains that without legal agreements, the person holding the camera might technically own the rights, creating disputes over channel access and revenue.

Channels built around a couple’s dynamic risk losing value if one partner leaves, as audience interest may decline. Some, like Kat Stickler, have transitioned solo successfully, while others struggle to retain engagement.

To prevent these challenges, experts suggest creators establish contracts and formalize roles early on, ensuring both partners’ rights are protected and making post-breakup transitions smoother.