- Nearly half of adults on TikTok have never posted a video, according to Pew Research Center.
- The study indicates that lurking on TikTok is more common than on other platforms, with the top 25% of posters responsible for the vast majority of content.
- Despite age differences, approximately half of users across different age groups never post on TikTok, highlighting a widespread trend of passive consumption on the platform.
Maven
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Almost half of adults on TikTok have never posted a video, research shows
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Discussion (2)
I am actually surprised it’s even that high. I would expect most people to be consumers, not producers of content online.
I believe there was a statistic somewhere that stated that on any given platform, the top 10% make up 80-90% of the content we consume.
For tiktok specifically
[0] pewresearch.org/internet/2024/02/2...