The "what about me?" effect, coined by a TikTok user named Sarah, arises from individualistic culture and being "chronically online." This leads people to personalize unrelated content, such as asking for bean substitutes in a bean soup recipe. This self-centered behavior is fueled by social media's design to cater to individual preferences, creating unrealistic expectations that everything should be tailored to them. This trend reflects a broader issue of users expecting personalized content in all aspects of their online experience.
Cherri
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the 'what about me?' effect
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Discussion (2)
With personalized algorithms, it’s not surprising that viewers are thinking about themselves only. They feel as though their time on the platform entitles them to only things they want to see, anything besides that is a “waste of time” with little regard for the person making it.
Facts.
It’s also really tiresome to see creators get hounded in the comment section as if they are owed something.