Tubular Labs' 2024 report shows a rise in longer short-form video content on YouTube and TikTok, with uploads over 30 seconds up 39% on YouTube and TikTok clips between 1-2 minutes gaining traction. Engagement with very short videos is declining, indicating a shift towards more in-depth storytelling.
TikTok’s top trending niches include beauty, music, business, and finance, with specific themes like young homeownership and viral finance tips rising in popularity.
Instagram engagement is growing due to Meta’s AI-driven content recommendations, while Facebook has seen a resurgence in video uploads, possibly from TikTok reposts or the success of Reels.
Discussion (1)
The rise in longer short-form videos is interesting! It feels like we are moving back toward YouTubes OG 10 minute content, but more bite-sized. Does anyone else find it ironic that people got bored of short clips but now want longer short ones? 😂