YouTube shows like "Hot Ones," "Chicken Shop Date," and "Good Mythical Morning" have large audiences and feature A-list celebrities, but they struggle to receive the same recognition, ad revenue, and awards as traditional TV shows. Despite their popularity, YouTube creators face lower ad rates and a lack of award nominations, such as the Emmys, due to the platform's vast content inventory and advertisers' concerns about content alignment. YouTube is supporting creators with marketing efforts and seeking opportunities for award recognition, while some creators choose to self-fund their projects to maintain creative control and independence. The platform continues to compete with other social media platforms for content creators, aiming to increase their prestige and earning potential.
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Discussion (2)
I'm not convinced YouTube will ever get the respect it wants from traditional media. The format, the audience, and the business model are all too different. Maybe its time for YouTube to focus on building its own awards and recognitions instead of trying to fit into the old model.
Ad rates are lower on YouTube for a reason. The content is unpredictable, and brands don’t want their ads running next to something controversial or offensive. Until YouTube can guarantee a more consistent quality or content alignment, advertisers will keep paying less.