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LinkedIn saw a surge in video engagement, with immersive video views increasing sixfold quarter-over-quarter and total video viewership up 36% year-over-year, supporting LinkedIn's strength in B2B advertising.
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Discussion (1)
This is a strong indicator that LinkedIns push for video content is working wonders in the B2B space.
With the growth in immersive video views, it’s clear that companies and professionals are increasingly looking for engaging, visually rich ways to connect. Makes sense, as video content is often more compelling than static posts.