- Snapchat isn't classified as social media; it positions itself as an antidote to social media, prioritizing genuine connections over curated content and popularity contests.
- Brands are advised against maintaining Snapchat accounts for content creation but are encouraged to advertise on the platform due to its creative advertising options and extensive reach, especially among Gen Z.
- Snapchat boasts over 414 million daily active users, reaching a significant portion of the younger demographic, making it an attractive platform for brands aiming to engage with this audience.
Jeremy Beckler
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Why Snapchat isn't social media
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