The video is long so here is a summary:
YouTube Shorts (Hank's Channel):
- Views: Around 40 million.
- Earnings: Approximately $45,000.
- CPM: 10 cents.
TikTok (General):
- Views: About 37 million.
- Earnings: Potentially over $20,000 (based on theoretical calculations).
- CPM: Ranges from 50 to 60 cents.
TikTok Creativity Program Beta (for videos over a minute):
- Earnings: Initially 80 to 90 cents per thousand views.
- Current Earnings: Dropped to 50 to 60 cents per thousand views.
Instagram Reels:
- Earnings: Approximately $1,000 per month.
- CPM: Unknown due to lack of visibility into views.
TikTok Shop (selling cancer socks):
- Earnings: $20 per sale, with TikTok covering $20 in discounts for the purchaser. Revenue Sharing: TikTok takes a 5% cut.
Discussion (1)
TikToks money game is getting serious, especially with the Creativity Program Beta and TikTok Shop. But ethics and content quality are real concerns. Ive seen creators stretch content to a minute (reducing overall quality because the content should just be shorter) and I see creators selling white-labeled none-sense/drop-shipping.