TikTok announced its "Deals For You Days" sales event in the U.S. from July 9, aiming to compete with Amazon's Prime Day on July 16-17. TikTok Shop will offer exclusive deals on various products, including fashion, beauty, and home essentials. The event will feature content challenges and live shopping events with discounts. TikTok aims to significantly expand its U.S. e-commerce business, competing not only with Amazon but also with companies like Temu and Shein. TikTok's e-commerce growth reflects the increasing trend in social commerce, projected to rise sharply in the coming years.
Criss F
Posted on
TikTok to challenge Amazon Prime Day with its own sales event “Deals For You Days”
For further actions, you may consider blocking this person and/or reporting abuse
Discussion (2)
I’m all for them trying to compete with other sites, but temu and shein are just straight up cheap trashy products from a company with really shady ethics. I hope tiktok shopping doesn’t devolve into that. The whole point of why tiktok has been such a great place for shoppers is because it’s trusted recommendations from creators. If you just try to push low quality stuff, it diminishes the whole point.
To be fair, Amazon has also become a place for mostly low quality droppshipped goods.