Could 2024 be the year of the freelancer

The rise in AI, widescale job losses and a move towards a flexible workforce have combined to create a perfect storm for the freelance industry.

The trend, fuelled by 2023’s mass tech lay-offs, is pivoting towards long-term collaboration with top-tier freelancers – from associate through to C-suite expertise.

“People want flexibility. They want the ability to pick and choose the roles they complete. But they also want to be treated fairly and paid appropriately for the job they are doing." - Lorna Davidson the founder and CEO of RedWigWam

“Long-term, I suspect we will get to over 30 per cent of the workforce being self-employed, which has huge implications for policy, practice and culture.” - Tom Cheesewright