Meta’s Rolling out Broadcast Channels to Pages With Over 10K Followers

Meta is expanding its Broadcast Channels feature to all Facebook Pages with over 10,000 followers, allowing these pages to create channels on Facebook and Messenger. Initially launched for Instagram and later for Facebook and Messenger, the feature now includes the ability to share channel messages from Instagram to Facebook, early access to posts for channel members, and sharing to Facebook Stories. This rollout aims to facilitate better engagement through direct messaging and aligns with current usage trends. Meta plans to extend this feature to all Professional Mode creators with over 10,000 followers in the coming months.