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Discussion on: Google now highlights content creators as trusted sources in search results

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samuraisteph profile image
SamuraiStephanie

Thats a prettty big shift for SEO, and it really shows where Google is heading with its focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

By prioritizing content creators in fields like medicine or travel, it’s obvious that Google is trying to ensure that users are getting the most credible information possible.

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amysawyama profile image
Amy Sawyama

Yea but the problem is that audience size does not equate to correctness, so ideally they actually have ways to vet EEAT otherwise I can see this being a numbers game.