Google is increasingly recognizing content creators as authoritative sources in search results, marking a significant shift in SEO strategy. By identifying individuals and associating them with their content, Google strengthens their credibility in specific fields, as seen through Knowledge Panels that now display roles like “Content Creator (Medicine)” or “Content Creator (Travel).”
This development impacts SEO, requiring not just content optimization but also the optimization of content creators themselves. To benefit, SEO professionals should focus on building clear, credible relationships between content creators and reference pages, such as personal websites, social profiles, or trusted third-party sources. Establishing these connections enhances a content creator's visibility in both traditional search results and emerging AI-powered assistants.
Additionally, ongoing updates to Google’s Knowledge Graph mean that these relationships must be continuously monitored and maintained to prevent loss of visibility. For SEO success, it’s critical to track how Google associates people with their content and evolve those connections over time. This approach helps build topical authority, leading to better rankings and increased exposure across various platforms.
Discussion (2)
Thats a prettty big shift for SEO, and it really shows where Google is heading with its focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
By prioritizing content creators in fields like medicine or travel, it’s obvious that Google is trying to ensure that users are getting the most credible information possible.
Yea but the problem is that audience size does not equate to correctness, so ideally they actually have ways to vet EEAT otherwise I can see this being a numbers game.