Adobe is aggressively incorporating generative AI tools into its software like Photoshop and Premiere Pro, urging creators to adopt these advancements to remain competitive. Alexandru Costin, Adobe’s VP of generative AI, and David Wadhwani, President of Digital Media, emphasize that embracing AI is essential for future success, despite backlash from artists who prefer traditional methods. Adobe’s new terms of service address concerns about AI training with user content. The company believes its AI tools will free creators from repetitive tasks, ultimately enhancing the creative process. This shift reflects a significant change in the creative industry, highlighting the opportunities and challenges of AI integration.
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Adobe Declares: Embrace AI or Else!
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Discussion (3)
What about the joy of manual creation? Its not just about the result, but the process. Forcing AI on us feels corporate as hell.
Adobe seems to want to maximize content slop creation
There has never been a better time to unsubscribe from everything Adobe.