How to Launch a Brand in 2024

Rex Woodbury shares insights on launching a product in 2024, drawing from his experience creating the game Block Talk. He discusses the complexities of global supply chains, using examples like the Suez Canal crisis and the pandemic’s disruptions. Despite these challenges, modern tools have made it easier for small creators to launch brands. Woodbury found a manufacturer in China using Pietra, designed the game’s packaging with Midjourney and Canva, and built an online store with Shopify. He highlights how technology simplifies the process but notes the complexity of manufacturing and fulfillment, for which he used Flexport. He also emphasizes the role AI will play in further improving design, manufacturing, and logistics, making brand creation more accessible.