Ad rates are lower on YouTube for a reason. The content is unpredictable, and brands don’t want their ads running next to something controversial or offensive. Until YouTube can guarantee a more consistent quality or content alignment, advertisers will keep paying less.
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Ad rates are lower on YouTube for a reason. The content is unpredictable, and brands don’t want their ads running next to something controversial or offensive. Until YouTube can guarantee a more consistent quality or content alignment, advertisers will keep paying less.