Glewee, an influencer marketing platform for small and midsize businesses (SMBs), seek to navigate the complexities of online engagement and brand promotion, Glewee’s insights offer a strategic roadmap for leveraging influencer marketing effectively.
The currency of influence is becoming a major investment for SMBs. Today, almost five billion users consume social media content. In 2024, 67% of marketers are set to increase their influencer marketing budgets, with 23% allocating nearly half of their total marketing budget to influencer collaborations. In 2024, the creator economy and influencer marketing industry are expected to generate $7.14B.
Discover how small brands are transforming their reach by embracing the 6 market trends.
Discussion (2)
I truly believe that if you don’t embrace creator marketing you will surely be left in the dust. It’s by the strongest way to build brand affinity.
It’s true.
Products attached to popular creators tend to make better sales, especially if the creator is connected in a meaningful way (think Prime and Logan Paul).