Influencers are facing a decline in high-paying brand deals as companies shift their focus to more cost-effective marketing strategies, such as TikTok Shop promotions. This change reflects a broader shift in the content creator economy, where brands prioritize direct sales tactics over traditional influencer collaborations, leaving creators to navigate reduced income opportunities and increased competition.
Brandy Sousa
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More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
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Discussion (1)
My hope is that this creates a correction in the creator economy. People should be getting into not as a means to cash grab and make as much money off an audience, but genuinely because they are interesting to producing art/content/whatever