Preorder campaigns for books feel like a shot in the dark.
The biggest issue is that publishers still think they are operating in a pre-Internet world where anticipation alone could drive sales but people want to hit "buy" and have their product delivered ASAP. Unless you're a mega famous most people arent going to pre-order. They just wait until its available and then decide.
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Preorder campaigns for books feel like a shot in the dark.
The biggest issue is that publishers still think they are operating in a pre-Internet world where anticipation alone could drive sales but people want to hit "buy" and have their product delivered ASAP. Unless you're a mega famous most people arent going to pre-order. They just wait until its available and then decide.