CBX

Discussion on: Why Pre-order “Campaigns” Rarely Work

Collapse
brandysousa profile image
Brandy Sousa

Preorder campaigns for books feel like a shot in the dark.

The biggest issue is that publishers still think they are operating in a pre-Internet world where anticipation alone could drive sales but people want to hit "buy" and have their product delivered ASAP. Unless you're a mega famous most people arent going to pre-order. They just wait until its available and then decide.