Russell Nohelty advises balancing short and long articles. Shorter posts (800-1,100 words) often gain more immediate engagement due to their focus and shareability. Longer articles provide in-depth, evergreen content that can continue to attract and be referenced over time. By mixing both styles, writers can achieve immediate interaction while also building lasting value. Nohelty highlights the importance of matching content length to its purpose and audience engagement strategy.
Amy Sawyama
Posted on
Should you "write short"?
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Discussion (1)
Not surprised considering people tend to lose interest or get intimidated by long posts. Myself included.