The article discusses the decline in TikTok's growth rate, attributing it to the aging of its core user base and their increasing responsibilities. As users transition into adulthood, they have less time for the app, leading to decreased engagement. This trend is reflected in data showing a decline in daily average users, particularly among young adults. Interviews with users corroborate this, as many cite balancing work, chores, and relationships as reasons for reducing their TikTok usage.
SlipperyShrimp
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TikTok's growth rate has collapsed.
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