There is a lot of noise from analysts and creators alike about culture. And everyone is trying to make a thing into a thing (trend). It’s been a decent tactic to try growing an audience or be relevant, but it’s hollow (as the author alludes to). It’s the reason we get those silly new words like “quiet quitting” and “loud finances”. These are just fabricated labels that people can latch on to, discuss, be proud or outraged about.
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There is a lot of noise from analysts and creators alike about culture. And everyone is trying to make a thing into a thing (trend). It’s been a decent tactic to try growing an audience or be relevant, but it’s hollow (as the author alludes to). It’s the reason we get those silly new words like “quiet quitting” and “loud finances”. These are just fabricated labels that people can latch on to, discuss, be proud or outraged about.