Amy, I so agree! I really love to see this happening.
Beyond the revelation of these glitz-and-glam celebrity-style book launch parties, what also comes to light here is the fact that we can and should shape our self-marketing around our personalities. We're living in an era of personal branding where we need to sell ourselves as well as our books, especially on social media. People will follow because they loved the book, but stay because they love the author.
Awesome article, thank you for sharing this!
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Amy, I so agree! I really love to see this happening.
Beyond the revelation of these glitz-and-glam celebrity-style book launch parties, what also comes to light here is the fact that we can and should shape our self-marketing around our personalities. We're living in an era of personal branding where we need to sell ourselves as well as our books, especially on social media. People will follow because they loved the book, but stay because they love the author.
Awesome article, thank you for sharing this!