Risky for sure, but dropping a creator is worth the risk and usually has limited damage to the brand (if any over a meaningful period of time).
Also the question for brand becomes, if not Creators, what is as effective? Not much can beat the strong bond and trust a creator has with their audience.
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Risky for sure, but dropping a creator is worth the risk and usually has limited damage to the brand (if any over a meaningful period of time).
Also the question for brand becomes, if not Creators, what is as effective? Not much can beat the strong bond and trust a creator has with their audience.