The fact that LinkedIn was able to turn things around is shocking to me. Think of all the social media platforms that have struggled to become more attractive. Snapchat and Facebook are great examples, spending countless engineering cycles to produce features that will grow engagement, meanwhile LinkedIn somehow made a few tweaks and ended up making significant engagement shifts that made it alluring for creators to want to product original content for the platform.
A large amount of the population also adopted LinkedIn as they entered the workforce. Unlike many platforms, there is no sense of a single generation on the platform. It seems like it’s retained it’s older generation while successfully adoring younger ones. A net gain over time.
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The fact that LinkedIn was able to turn things around is shocking to me. Think of all the social media platforms that have struggled to become more attractive. Snapchat and Facebook are great examples, spending countless engineering cycles to produce features that will grow engagement, meanwhile LinkedIn somehow made a few tweaks and ended up making significant engagement shifts that made it alluring for creators to want to product original content for the platform.
A large amount of the population also adopted LinkedIn as they entered the workforce. Unlike many platforms, there is no sense of a single generation on the platform. It seems like it’s retained it’s older generation while successfully adoring younger ones. A net gain over time.