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Discussion on: TikTok’s $1 billion creator fund is shutting down

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Messo

So the new Creativity Program is mostly a way to incentivize long form on tiktok:

To be eligible for the program, users will need to be over 18, hit follower and video views benchmarks, and, most interestingly, make “high-quality, original videos that are longer than one minute.”

It would be GREAT to have another player in the space of long form. YT runs supreme right now, but I hope that we get more diverse options.