They are clearly trying to position themselves as a YouTube competitor now, not just in audio but in video too. Im curious about the “non-exclusive” part of the deals though. Does that mean creators can still post on YouTube? Because if they can, I dont see why a creator would choose Spotify over YouTube unless they’re just looking to diversify income streams.
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They are clearly trying to position themselves as a YouTube competitor now, not just in audio but in video too. Im curious about the “non-exclusive” part of the deals though. Does that mean creators can still post on YouTube? Because if they can, I dont see why a creator would choose Spotify over YouTube unless they’re just looking to diversify income streams.