CBX

Discussion on: Studios embrace ‘creator and meme culture’ as movies like Twisters, Beetlejuice Beetlejuice memeify marketing

Collapse
lefty profile image
Lefty

I feel like studios are starting to realize that slapping a poster on a bus stop or running a basic TV ad isn't enough to grab the attention of Gen Z and millennials. Memes and viral trends are basically part of our everyday language now, so it makes total sense that marketing teams would lean into that to promote their movies