As a Gen Z myself, I can tell you that I find company profiles really boring. I rarely follow any, to be honest. But if someone I already follow starts promoting something, I’ll at least check it out. It’s more about feeling a connection with the person rather than the brand. That’s why this approach is so effective.
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As a Gen Z myself, I can tell you that I find company profiles really boring. I rarely follow any, to be honest. But if someone I already follow starts promoting something, I’ll at least check it out. It’s more about feeling a connection with the person rather than the brand. That’s why this approach is so effective.