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Discussion on: YouTube Culture & Trends Report

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Harper Liu

Without the fans, half of these creators would truly be less interesting. It’s magnetic in nature.

For example, what makes someone like Taylor Swift interesting to me is how she is perceived and how her cult concert followers act online and in person. Her music itself doesn’t attract me (not that it’s bad, it’s just not for me).

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Jeremy Beckler

Fandom creates the culture and makes it more of a “community” that people feel like they belong to rather than just someone they idiolize alone.