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Discussion on: MrBeast Aims to Dethrone Prime Hydration? Lawsuit Docs Reveal Beverage Ambitions

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Harper Liu

Never thought I would see so many top creators making drink brands. I would of expected other types of merchandise like shirts, stickers, hoodies instead

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Criss F

If you think about it, consumable items are perfect because of the re-purchasability and breadth of their audiences. Sure kids would buy hoodies and stickers, but they would only buy it once, while kids and adults can enjoy a beverage independently of the creator. The creator is just used to further market it.