I think marketing is volatile by nature. Sure you can play it safe and buy ad space on Google, Facebook, etc. but those are already becoming extremely competitive and likely don’t get marketing teams as excited as the potential that a creator with a deep following have.
Nothing makes me more of a believer in this space than seeing people like XQC get multi-million dollar deals by simply using a service or having it somewhere on stream. The amount of command that a creator like he has is on Super Bowl levels of eyeballs.
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I think marketing is volatile by nature. Sure you can play it safe and buy ad space on Google, Facebook, etc. but those are already becoming extremely competitive and likely don’t get marketing teams as excited as the potential that a creator with a deep following have.
Nothing makes me more of a believer in this space than seeing people like XQC get multi-million dollar deals by simply using a service or having it somewhere on stream. The amount of command that a creator like he has is on Super Bowl levels of eyeballs.