The internet has so much info that we are seeing the long tail of "micro-trends" (idk if I made that word up now or if I saw it somewhere else). Since communities form around niches it makes sense that something can be well understood and popular for a small group of people foolishly thinking that their world is obviously well understood by others, but it's not.
Even some of the MOST popular memes for gamers like "in ur base killing ur doods" was not recognized by casual gamers, because they didn't play starcraft or were around/connected to enough people who did.
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The internet has so much info that we are seeing the long tail of "micro-trends" (idk if I made that word up now or if I saw it somewhere else). Since communities form around niches it makes sense that something can be well understood and popular for a small group of people foolishly thinking that their world is obviously well understood by others, but it's not.
Even some of the MOST popular memes for gamers like "in ur base killing ur doods" was not recognized by casual gamers, because they didn't play starcraft or were around/connected to enough people who did.