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Discussion on: Disinformation is part and parcel of social media’s business model, new research shows

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Jeremy Beckler

Sadly, this doesn't come as a surprise. Its disheartening to see how the digital advertising industry, driven by engagement metrics, ends up inadvertently supporting disinformation.

The business model prioritizes clicks and views over content accuracy, and its concerning that platforms and advertisers are well aware of the consequences. The focus on emotions and tribalism only exacerbates the issue. It's time for a serious reevaluation of the digital advertising market, with more accountability and responsibility from brands and platforms.

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Criss F

Absolutely agree. The speed at which misinformation spreads on these platforms is alarming. By the time a piece of disinformation is 'identified' and taken down, it has often reached a massive audience, and the damage is already done.