Working in independent film means being squeezed between the vice clamp of a studio system uninterested in your work unless it can sell merchandise, and a critical and impatient audience that has its expectations framed by the production values and advertising strength of that same studio system.
It’s probably the worst position to be in. The stakes are incredibly high and your trying to make the best piece of cinema you possibly can, all while being pressured to make it marketable. Especially since marketability is the last thing you want to focus on when trying to be creative and break conventions.
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It’s probably the worst position to be in. The stakes are incredibly high and your trying to make the best piece of cinema you possibly can, all while being pressured to make it marketable. Especially since marketability is the last thing you want to focus on when trying to be creative and break conventions.